Résumé: faire une application téléphonique ne sert quasiment à rien... (pour caricaturer)
From consumers to marketing directors, mobile is the word on everyone’s lips at the moment. And it’s not difficult to see why - it’s estimated that by 2014, mobile devices will have overtaken PCs. Mobile devices are not only more portable – they’re more personal and customisable too. Living in people’s pockets, they provide the ultimate communications platform. With mobile comes a wealth of almost limitless opportunity for brands to get straight to the heart of consumers and ultimately increase brand engagement.
But is developing a mobile marketing strategy worth the time, effort and investment for companies? Does mobile live up to the hype? How much impact can a killer app make?
The Drum caught up with leading agencies in the world of app development and mobile strategy, posing a series of questions to discover just what it is that’s got people talking, and why developing such a strategy might not be just prudent – but actually essential for the future of your brand. Today's first question is: A recent study by Deloitte found that only 20% of branded mobile apps get more than a thousand downloads. How important are apps, considering the time and resources they take to develop? Is the return worth the investment and why?
Suite de l'article sur la page: http://www.thedrum.co.uk/news/2011/08/24/25203-are-apps-worth-the-time-and-resources-they-take-to-develop-/
